Affiliate marketing is a form of performance-based marketing whereas business rewards affiliates, or individuals or companies, for bringing traffic, leads, or sales to its website through their marketing efforts. It‘s one of the most popular ways companies can expand their reach and for individuals or businesses to earn money online.

Affiliate (Publisher)
The person or business advertising the merchant‘s products. Affiliates make a commission when some one buys something through their affiliate link.

Consumer (Customer)
The final consumer who clicks on an affiliate‘s link and buys a product, signs up for a service, or completes some other desired action.

Promotion
Affiliates market the merchant‘s products or services via blogs,  social media, email marketing, videos, or ads.

Tracking
The affiliate uses special tracking links to send users to the merchant‘s website. The links ensure that the affiliate is credited forsales or any action.

Affiliate Gets Paid
Affiliate makes a commission based on the terms of the program. It‘s usually paid for each sale,  lead, or click.

Advantages of Affiliate Marketing
To Merchants: Cost-effective advertising; pay only for results.