SEO (Search Engine Optimization)
SEO is the optimization of a web page to be more easily visible in search engines, including Google. It‘s mainly optimizing different aspects of a website so that it has more prominence and ranking in a search.
There are so many factors that decide whether your web page makes it to Google‘s first page or gets lost in the crowd. That‘s where SEO experts come in—they identify those key factors and implement the right changes, both on your website and off it, to boost your visibility and rankings in search engine results pages (SERPs).
Why does SEO matter? A higher ranking means:
More Brand Awareness: Easily get found by your target audience.
Increased Website Traffic: Bring more visitors to your site.
More Inquiries and Sales: Turn clicks into customers and grow your business.
With the right SEO strategy, your website becomes a powerful tool for driving growth and achieving success. Let us help you unlock its full potential.
SEO is the abbreviation of Search Engine Optimization. SEO describes the optimization of a website or a web page for higher ranks in SERPs (Search Engine Results Pages) on specific keywords or phrases. The target of SEO is to draw more organic (non-paid) traffic to a website.
Important Factors of SEO:
On-page SEO: Content and HTML elements that optimize directly on the website are:
Keyword research and placement
Quality and relevance of content
Meta tags (title tags, meta descriptions)
Header tags (H1, H2, etc.)
Internal linking
Mobile responsiveness
Off-Page SEO: Work activities done outside the website to rank the page, which comprises:
Backlink building from known websites
Social marketing
Guest blogging
Brand mentions
Technical SEO: An action that moves the website for better crawling and indexing by the search engines, which includes:
Optimizing site speed
Fixing broken links
Website proper structure and sitemap
Structured data mark up
Local SEO: This is the process of making a website optimized for local search queries, especially if your business targets local customers. It includes:
Google My Business profile management
Local keywords
NAP (Name, Address, Phone) consistency
Implementing SEO strategies will enhance online presence, increase traffic to websites, and, consequently, increase conversion and sales.